mói - Icelandic Design
Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.
The new collection features the mói “classics” blended with new colors and new prints. Certain prints have been done in collaboration with Anja Stella Ólafsdóttir, an Icelandic artist. The new approach gives a new edge to the urban stature of the brand.